Boobie Ike is a name in Vice City. Rockstar describes him as someone who turned a criminal record into a business: real estate, a strip club, and a recording studio. In person he is jovial, until the talk turns to business.
The strip club is called Jack of Hearts. With Dre'Quan Priest, he is behind Only Raw Records, the label that has the duo Real Dimez under contract.
His official profile opens with 'It's all about heart — the Jack of Hearts.' Rockstar calls him a local Vice City legend who acts like it, and one of the few who turned his time in the streets into a legitimate empire. One line on the page spells out how the money moves: the club pays for the studio, and the drug money pays for it all.
What he is most invested in, according to Rockstar, is his partnership with Dre'Quan for Only Raw Records. Now they just need a hit. The Extended Look opens with Jason and Lucia picking up a shipment tied to Boobie, a job that ends in a gunfight.