Only Raw Records is the Vice City label the music storyline hangs on. Boobie brings the business weight, Dre'Quan the ambition, and Real Dimez the records.
Dre'Quan Priest's profile opens with the label's name: 'Only Raw... Records.' Boobie's profile says the partnership is what he is most invested in, and that the two 'just need a hit.' Real Dimez is that bet.
The money behind it is spelled out on Boobie's page: the club pays for the studio. The studio is one of the Vice City locations shown in the Extended Look.